Web Analytics Professional Certification

Web Analytics Professional Certification

Course Overview

Course Access Duration– 3 Month
Program Plan – Gives in-depth information about what is covered, schedule, different phases involved and Process by IIBM India
Who should attend – Talks about the eligibility criteria, best suited audience in Distance, etc.,
Course Highlights:

About Course

Web Analytics is the measurement, collection, tracking and analysing internet data to optimise web usage. Businesses are widely using web analytics for business solutions and market research.
A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behaviour on websites and trains them.

IIBM India Web Analytics professional certification imparts knowledge on various aspects of Web Data Analysis, Multichannel Analytics, qualitative search and reports.

Eligibility & Course Access Duration

Eligibility  Course Access Duration 
Graduation/ Diploma 3 Month

Fee Details

Fee Option Installment-I Installment-II (after 1 Month) Installment-III (after 1 Month) Total Fees
Lump sum Rs.15,000
Payment Instruction
1. Fees need to be paid in lump sum / first Installment via Cheque or online payment in favor of "IIBM Institute of Business Management".
2. Exam Fees and GST 18% applicable 

**Scroll left and right table for get details.

Program Plan

Unit 1:

Basics: Introduction to Web Analytics, Importance of Web Analytics, Web Analytics Process.

Google Analytics : Google Analytics, Audience Analysis, Acquisition Analysis, Behavior Analysis, Conversion Analysis.

Unit 2:

Optimizely, Kissmetrics, Crazyegg, Key Metrics, Conversion, Data Sources: Server Logs, Visitors’ Data, Search Engine Statistics, Conversion Funnels

Unit 3:

Segmentation: Data Segmentation, Analysis Using Segmentation.

Dashboards : Dashboard Implementation, Types of Dashboards, Metrics for Every Dashboard.

Unit 4:

Social Media Analytics, E-commerce Analytics, Mobile Analytics, A/B Testing, Automated Reporting And Annoation, Actionable Reporting, Web Analytics Terminology

Who Should Attend 

The Web Analytics Professional Certification can be pursued by professionals who want to learn web analytics and specialize in it and gain recognition in the digital marketing industry. This certification is best suited for:

  • Web Analytics Implementers
  • Digital Analysts
  • Web Analytics Data Reporters
  • Graduates
  • Who wants to increase salary hike

Course Highlights

  • 24×7 Online Access – 24×7 Access to Course Material
  • High-Quality e-Learning Content
  • Android App
  • Preparation of Google Adwords Certification
  • Study Material-Provided Learning Material to student
  • Online Exam/Test
  • Certificate Awarded By IIBM Institute

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