Social Media Professional Certification

Social Media Professional Certification

Course Overview

Course Access Duration– 3 Month
Program Plan – Gives in-depth information about what is covered, schedule, different phases involved and Process by IIBM India
Who should attend – Talks about the eligibility criteria, best suited audience, etc.,
Course Highlights:

About Course

The Social Media Professional Certificate is designed for professionals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.

The Social Media Professional Certification is designed for those seeking a greater mastery of social media strategy, organisational development, measurement, and analytics by IIBM India.

Eligibility & Course Access Duration

Eligibility  Course Access Duration 
Graduation/ Diploma 3 Month

Fees Details

Fee Option Installment-I Installment-II (after 1 Month) Installment-III (after 1 Month) Total Fees
Lump sum Rs.12,000
Payment Instruction
1. Fees need to be paid in lump sum / first Installment via Cheque or online payment in favor of "IIBM Institute of Business Management".
2. Exam Fees and GST 18% applicable 

**Scroll left and right table for get details.

Program Plan

Social Media Professional Certification


Unit 1:

Basics: Introduction To Social Media, Importance Of Social Media, SMO Strategy For Business, SMO- Key Concepts, Business Profile Creation, Brand Awareness, Social Engagement, Viral Marketing.

Facebook Marketing: Introduction to Facebook Marketing, Facebook Profiles, Facebook Places, Facebook Groups, Facebook Community, Adverts, Campaign,


Unit 2:

Twitter : Twitter Marketing, Hash Tag, Twitter API, Twitter Automation Tools.

Linkedin: LinkedIn Marketing, Premium Account, Create an Ad Campaign, Business Promotion on Linkdin.

Google+: Introduction to Google+, Page Customization, Business Page Creation, +1 & Sharing, Google+ Tools

Pinterest : Introduction to Pinterest, Pinterest – Interesting Facts, How pininterest works, Pinterest as a Marketing Tool/ Pinterest as a Perfect Media Strategy, Pinterest vs. Other Social Platforms.


Unit 3:

Video Marketing: Video Marketing, YouTube, Vimeo, Dailymotion, Ranking Factors of a Video, Increase Subscribers and Views, Promote Your Video Ads.

Social Bookmarking & Image Optimization: Advantages of Social Bookmarking, Image Marketing, Choose Relevant Images, Creative Images, Buy Images.


Unit 4:

Blog: Blogging, Advantages of Blogging, Blog using WordPress, Blog Promotion, Blog Commenting.

Monitoring Social Media Accounts: SMO at Various Levels, Tools to Measure Your Popularity, Traffic, Analytics, and Statistics.

Who Should Attend

The Social Media Professional Certification can be pursued by professionals who want to learn social media marketing and specialize in Distance it to draw a higher audience and be effective marketers which worth it. This certification is best suited by IIBM India for:

  • Social Media Marketing Manager
  • Social Media Consultant
  • Public Affairs Officers
  • Social Media Strategist
  • Public Relations/ Brand Manager
  • Blogger/ Social Media Copywriter
  • Media Relations Representative

Course Highlight

  • 24×7 Online Access – 24×7 Access to Course Material
  • High Quality e-Learning Content
  • Android App
  • Preparation of Google Adwords Certification
  • Study Material-Provided LearningMaterial to student
  • Online Exam/Test
  • Certificate Awarded By IIBM Institute