Post Graduate Program in Digital Marketing

Post Graduate Program in Digital Marketing

Course Overview

Course Access Duration– 11 Month
Program Plan – Gives in-depth information about what is covered, schedule, different phases involved and Process by IIBM India
Key Take Away – Benefits of the course by IIBM India
Who should attend – Talks about the eligibility criteria, best-suited audience, etc.,
How do I earn the Masters Program certificate- Talks about Requirement you will have to fulfill to earn this Certificate
Course Highlights-

About Course

Post Graduate Program in Digital Marketing 


Post Graduate Program in Digital Marketing Master Program is becoming a must-have the skill set as it now becomes imperative for marketers to reach out using the ever-growing online platforms like search, social media, mobile-enabled web etc. IIBM ’s Online Post Graduate Program in Digital Marketing courses have been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs and professionals for achieving their marketing objectives. With 150,000 Digital Marketing career opportunities opening up by 2016 as forecast by Industry experts evolve with IIBM Institute online into a Post Graduate Program in Digital Marketing


Become a complete Post Graduate Program in Digital Marketing Champion!


Eligibility & Course Access Duration

Eligibility  Course Access Duration 
Graduation/ Diploma 11 Month

Fee Details

Fee Option Installment-I Installment-II (after 1 Month) Installment-III (after 1 Month) Total Fees
Lump sum Rs.40,000 Rs.40,000
Installment Rs.20,000 Rs.12,500 Rs.12,500 Rs.45,000
Payment Instruction
1. Fees need to be paid in lump sum / first Installment via Cheque or online payment in favor of “IIBM Institute of Business Management”.

2. Exam Fees and GST 18% applicable 

**Scroll left and right table for get details.

Program Plan

Course 1: Search Engine Optimization (SEO) Professional Certification by IIBM India:

Unit 1: 

SEO Basics : Introduction to Search Engine,  Search Engine working, Traffic , SEO Copywriting, Search Engine Rank, On-page & Off-page SEO.

Unit 2:

Tactics and Methods: White Hat SEO, Black Hat SEO or Spamdexing.

Website domain, Design & Layout, Relevant Filenames.

Unit 3:

Optimized Keywords: Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, Keyword Selection, Word Stemming.

Optimized Metatags:  Metatags, Meta Description Tag, Meta Keywords Tag, Robots Metatag.

Title Optimization, Anchor Optimization, Content Writing

Unit 4:  Verifying Website, Hiring SEO Expert, Link Building, Mobile SEO, Miscellaneous Techniques

Course 2: Web Analytics Professional Certification:

Unit 1:

Basics: Introduction to Web Analytics, Importance of Web Analytics, Web Analytics Process.

Google Analytics : Google Analytics, Audience Analysis, Acquisition Analysis, Behavior Analysis, Conversion Analysis.

Unit 2:

Optimizely, Kissmetrics, Crazyegg, Key Metrics, Conversion, Data Sources: Server Logs, Visitors’ Data, Search Engine Statistics, Conversion Funnels

Unit 3:

Segmentation: Data Segmentation, Analysis Using Segmentation.

Dashboards : Dashboard Implementation, Types of Dashboards, Metrics for Every Dashboard.

Unit 4:

Social Media Analytics, E-commerce Analytics, Mobile Analytics, A/B Testing, Automated Reporting And Annotation, Actionable Reporting, Web Analytics Terminology

Course 3: Content Marketing Professional Certification:

Unit 1:

Strategy & Process: Overview, Target Customer, Content Creation, Media Channels, Editorial Calendar, Style Guide, Basic Tools, Challenges, Tracking Success.

Unit 2:

Content Types & Channels: Blogs, Lifecycle Emails, Enewsletters, Whitepapers, Case Studies, Ebooks, Digital Magazines, Mobile Apps, Web Apps, Podcasts, Webinars, Infographics Articles And Press Releases, Press Releases, Social Media.

Unit 3:

Web Resources: Content Marketing Institute, MOZ, Copyblogger, QuickSprout, Conclusion.

Course 4: Pay per Click (PPC) Professional Certification:

Unit 1: 

PPC Basics : Introduction to PPC Ad, Search Engine Advertising, Entities Involved in PPC Advertising, Workflow of a PPC Ad, History of PPC, Properties of a Compelling PPC Ad, General Formula for Calculating PPC, Advantages of PPC.


PPC Terminology: Ad group, Ad Network, Ad Position, Ad Rank, Call-To-Action (CTA), Campaign, Click-Through-Rate (CTR), Conversion, Conversion Rate, Cost Per Action, Cost Per Click (CPC), Cost Per Mille (CPM), Destination URL, Display URL, Geo-targeting, Impression, Keyword, Landing Page, Negative Keywords, PPC Bid, Prospect, Quality Score, Search Engine Result Page (SERP), Split Testing.


Create Keyword List: Categorizing the Keywords, Building a Keyword List, Keyword Research Tools, Keyword Match Types, Negative Keywords.

Setting Target Locat Ion & Language: Geographic Location of Users, Demographics of Users, Language.

Writing A Killer PPC Ad: Creating a PPC Ad, Market and Audience Research, Keyword Research, Build Pay-Per-Click Ad, Build Landing Pages, Track, Measure, and Report, Optimize the Ad, Elements of a PPC Ad, Creating a PPC Ad Using Google AdWords.

Unit4 :

Landing Pages: Types of Landing Pages, Testing the Landing Page, Elements of an Effective Landing Page.

Bidding: PPC Bidding, Factors that Affect Bidding, What to Bid For?, Pricing Strategies, Factors to Confirm Before Bidding.

Measuring Results, Ppc Ad On Google, Yahoo! And Bing Search Marketing, Facebook Ads.

Course 5: Social Media Professional Certification:

Unit 1:

Basics: Introduction To Social Media, Importance Of Social Media, SMO Strategy For Business, SMO- Key Concepts, Business Profile Creation, Brand Awareness, Social Engagement, Viral Marketing.

Facebook Marketing: Introduction to Facebook Marketing, Facebook Profiles, Facebook Places, Facebook Groups, Facebook Community, Adverts, Campaign,

Unit 2:

Twitter : Twitter Marketing, Hash Tag, Twitter API, Twitter Automation Tools.

Linkedin: LinkedIn Marketing, Premium Account, Create an Ad Campaign, Business Promotion on Linkdin.

Google+: Introduction to Google+, Page Customization, Business Page Creation, +1 & Sharing, Google+ Tools

Pinterest : Introduction to Pinterest, Pinterest – Interesting Facts, How pininterest works, Pinterest as a Marketing Tool/ Pinterest as a Perfect Media Strategy, Pinterest vs. Other Social Platforms.

Unit 3:

Video Marketing: Video Marketing, YouTube, Vimeo, Dailymotion, Ranking Factors of a Video, Increase Subscribers and Views, Promote Your Video Ads.

Social Bookmarking & Image Optimization: Advantages of Social Bookmarking, Image Marketing, Choose Relevant Images, Creative Images, Buy Images.

Unit 4:

Blog: Blogging, Advantages of Blogging, Blog using WordPress, Blog Promotion, Blog Commenting.

Monitoring Social Media Accounts: SMO at Various Levels, Tools to Measure Your Popularity, Traffic, Analytics, and Statistics.

Course 6: Mobile Marketing Professional Certification:

Unit 1:

Mobile Marketing – Overview, Why Mobile Marketing?, Mobile Marketing Technology & Reach.

Mobile Marketing Strategies: Introduction to mobile marketing, Research for Information, Identify Your Target Audience, Define the Value of Your Offerings, Outline Your Goals & Objectives.

Mobile Marketing Policies: Overview of Mobile Marketing Policies.

Unit 2:

SMS Campaign: SMS Campaign, Working process , Benefits of SMS Campaign

Mobile Website – Marketing Strategies: Introduction to Mobile Website, How does Mobile Website Work, Benefits of Mobile Website.

Unit 3:

Mobile Apps – Marketing Strategies: Mobile App, Working of Mobile App, Benefits of Mobile App.

Mobile Advertising – Ecosystem: Mobile Advertisement Ecosystem, Working & Benefits of Benefits of Mobile Advertisement

Unit 4:

Mobile Social Media Marketing, Mobile E-mail Marketing, M-Commerce, Mobile Marketing – ROI, Conclusion.

Key Take Away

Recommended Learning Path for a Certified Digital Marketing Masters Program:



Who Should Attend

  • Marketing Professionals
  • Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Students

Course Highlights

  • 24×7 Online Access – 24×7 Access to Course Material
  • Android App
  • Preparation of Google Adwords Certification
  • Study Material-Provided Learning Material to student
  • Online Exam/Test
  • Certificate Awarded By IIBM Institute

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