Pay Per Click (PPC) Professional Certification

Pay Per Click (PPC) Professional Certification

Course Overview

Course Access Duration– 3 Month
Program Plan – Gives in-depth information about what is covered, schedule, different phases involved and Process by IIBM India
Who should attend – Talks about the eligibility criteria, best suited audience in Distance, etc.,
Course Highlights:

About Course

Pay Per Click is an effective internet online advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked.
IIBM India Pay Per Click (PPC) Certification trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search.
In the Digital world, a Pay per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

PPC Professional Certification is made up of multiple module with streaming video lessons, multiple workbooks with recommended exercise, High Quality e-Learning Content and a final online test/ exam to earn your Certification.

Eligibility & Course Access Duration

Eligibility  Course Access Duration 
Graduation/ Diploma 3 Month

Fee Details

Fee Option Installment-I Installment-II (after 1 Month) Installment-III (after 1 Month) Total Fees
Lump sum Rs.12,000
Payment Instruction
1. Fees need to be paid in lump sum / first Installment via Cheque or online payment in favor of "IIBM Institute of Business Management".
2. Exam Fees and GST 18% applicable 

**Scroll left and right table for get details.

Program Plan

Unit 1: 

PPC Basics : Introduction to PPC Ad, Search Engine Advertising, Entities Involved in PPC Advertising, Workflow of a PPC Ad, History of PPC, Properties of a Compelling PPC Ad, General Formula for Calculating PPC, Advantages of PPC.


PPC Terminology: Ad group, Ad Network, Ad Position, Ad Rank, Call-To-Action (CTA), Campaign, Click-Through-Rate (CTR), Conversion, Conversion Rate, Cost Per Action, Cost Per Click (CPC), Cost Per Mille (CPM), Destination URL, Display URL, Geo-targeting, Impression, Keyword, Landing Page, Negative Keywords, PPC Bid, Prospect, Quality Score, Search Engine Result Page (SERP), Split Testing.


Create Keyword List: Categorizing the Keywords, Building a Keyword List, Keyword Research Tools, Keyword Match Types, Negative Keywords.

Setting Target Locat Ion & Language: Geographic Location of Users, Demographics of Users, Language.

Writing A Killer PPC Ad: Creating a PPC Ad, Market and Audience Research, Keyword Research, Build Pay-Per-Click Ad, Build Landing Pages, Track, Measure, and Report, Optimize the Ad, Elements of a PPC Ad, Creating a PPC Ad Using Google AdWords.

Unit4 :

Landing Pages: Types of Landing Pages, Testing the Landing Page, Elements of an Effective Landing Page.

Bidding: PPC Bidding, Factors that Affect Bidding, What to Bid For?, Pricing Strategies, Factors to Confirm Before Bidding.

Measuring Results, Ppc Ad On Google, Yahoo! And Bing Search Marketing, Facebook Ads.

Who Should Attend

The PPC Professional Certification can be pursued by professionals who want to learn Pay Per Click and specialize in the field of PPC and gain recognition in the digital marketing industry. This certification is best suited for by IIBM India:


  • Marketing Professionals
  • Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals
  • Students
  • Who wants to increase salary hike.

Course Highlight

  • 24×7 Online Access – 24×7 Access to Course Material
  • High-Quality e-Learning Content
  • Android App
  • Preparation of Google Adwords Certification
  • Study Material-Provided LearningMaterial to student
  • Online Exam/Test
  • Certificate Awarded By IIBM Institute