28. Pharmaceuticals Management
Issues
ELECTIVE- PHARMACEUTICALS MANAGEMENT
Subjects:-
↘ Pharmaceuticals Management – Paper 1st
↘ Pharmaceutical Marketing- Paper 2nd
Curriculum Pharmaceuticals Management- Paper 1st (IIBM-E1059)
| S.No. | Topics |
| 1 | Know your Pharmaceutical Industry: –Know your Pharmaceutical Industry, Indian Pharmaceutical Industry-An Overview. |
| 2 | Management Practices: –Management-Basic Concept, Management by Objectives (MBO), Planning and Forecasting, Organizing, Managerial Control, Decision Making, Communication, Motivation, Leadership. |
| 3 | Pharmaceutical Industrial Operations: –Pharmaceutical Marketing, Research & Development in Pharma Industry, Pharmaceutical Manufacturing Operations & Controls, Quality Control (QC) and Quality Assurance (QA), Drug Regulatory Affairs, Materials Management, Registration of Drug Products in Overseas Markets-Pharmaceutical Export. |
| 4 | Statutory and Regulatory Aspects: –Regulatory Authorities & their Guidelines, WTO (World Trade Organization) & TRIPs-An Overview, Pharmaceutical Policy 2002, Standards Institutions. |
Curriculum of Pharmaceuticals Marketing – Paper 2nd(IIBM – E1060)
|
S.No. |
Topics |
|
1 |
Indian Pharmaceutical Industry: An Overview:- Global Pharmaceutical Scenario, The US Pharmaceutical Industry-A Brief Outline. |
|
2 |
Marketing and Marketing Management:- Marketing Plan, Business Environment and Marketing, Market Demand. |
|
3 |
Pharmaceutical Marketing:- Pharmaceutical Market and Marketing Research, Pharmaceutical Marketing Research (Audit) Activities, Consumer Behavior/Prescribing Habits, The Pharmaceutical Place, National Pharmaceutical Pricing Authority, Integrated Marketing Communication Pharmaceutical Promotion, Promotional Tools and Physicians, Advertising Budget. |
|
4 |
Conclusion:- Future Prospects, Advantage India, Pharmaceutical Policy, Drugs Price Control Order (DPCO). |
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