28. Pharmaceuticals Management

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Issues

ELECTIVE- PHARMACEUTICALS MANAGEMENT

Subjects:-

↘ Pharmaceuticals Management – Paper 1st

↘ Pharmaceutical Marketing- Paper 2nd

 

Curriculum Pharmaceuticals Management- Paper 1st (IIBM-E1059)

 

S.No. Topics
 1 Know your Pharmaceutical Industry: –Know your Pharmaceutical Industry, Indian Pharmaceutical Industry-An Overview.
2 Management Practices: –Management-Basic Concept, Management by Objectives (MBO), Planning and Forecasting, Organizing, Managerial Control, Decision Making, Communication, Motivation, Leadership.
3 Pharmaceutical Industrial Operations: –Pharmaceutical Marketing, Research & Development in Pharma Industry, Pharmaceutical Manufacturing Operations & Controls, Quality Control (QC) and Quality Assurance (QA), Drug Regulatory Affairs, Materials Management, Registration of Drug Products in Overseas Markets-Pharmaceutical Export.
4 Statutory and Regulatory Aspects: –Regulatory Authorities & their Guidelines, WTO (World Trade Organization) & TRIPs-An Overview, Pharmaceutical Policy 2002, Standards Institutions.


Curriculum of Pharmaceuticals Marketing – Paper 2nd(IIBM – E1060)

S.No.

Topics

 1

Indian Pharmaceutical Industry: An Overview:- Global Pharmaceutical Scenario, The US Pharmaceutical Industry-A Brief Outline.

2

Marketing and Marketing Management:- Marketing Plan, Business Environment and Marketing, Market Demand.

3

Pharmaceutical Marketing:- Pharmaceutical Market and Marketing Research, Pharmaceutical Marketing Research (Audit) Activities, Consumer Behavior/Prescribing Habits, The Pharmaceutical Place, National Pharmaceutical Pricing Authority, Integrated  Marketing Communication Pharmaceutical Promotion, Promotional Tools and Physicians, Advertising Budget.

4

Conclusion:- Future Prospects, Advantage India, Pharmaceutical Policy, Drugs Price Control Order (DPCO).

 

 

 

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