21. Journalism Management




Journalistic Ethics – Paper 1st

Mass Communication – Paper 2nd

Curriculum of Journalistic Ethics – Paper 1st    (IIBM- E1051)





Journalists and Ethics:-Before Issue and Ethics, Kasturi’s Statement, St. Kitts Issue and Press Role, Corporate War in the Press and Ethics, Journalists and Privileges, Emergency and Journalism, ‘Surya India’ Warned for Violating Norms, Principles on Verification, Press Council Justifies Photograph’s Publication, Right to Reply, Language and Ethics.


Communal, Caste Pressures and Press Ethics:-Role of Authorities, Press Suppression in U.P.; Bihar, Guidelines on Communal Writings, Anti-Reservation Stir in Gujrat-1987.


Right to Privacy and Ethics:-Nuns Murder Case, Complainant’s Case, The Press Council Judgement in Nuns Case, Careless Post-Mortem, No Fair Comment, Press Council Guidelines on Right to Privacy, Litmus Test, Added Protection, Apology, Defamation Bill, Old Law, New Law, Public Interest, Unwarranted Intrusion, New Press Complaints Commission, Three New Criminal Offences Proposed, Other Important Recommendations, Calcutt Code, Criticism of the Calcutt Report.


Electronic Media and Ethics:-‘White Lies and Worse’, ‘Rajiv’s India’, No-Nonsense Tewari, Khula Manch Controversy, HTV-Doordarshan Deal, Verghese Committee, Prasar Bharati Bill, Prasar Bharati Act Implementation, Varadan Committee.


  Curriculum of Mass Communication – Paper 2nd    (IIBM- E1052)


S.No. Topics
 1 Introduction to Communication Theory:-Communication as a Social Science, The Need for Communication, Communication and Language, Communication and Information, The Right to Communicate, Defining Communication, Types of Communication, The Three Stages of Interpersonal Communication, Group Communication, Mass Communication, Mass-Line Communication, Interactive Communication, Western Models of Communication, Indian Communication Theories, Barriers to Communication, Information Technology and Society, Mass Culture, popular Culture and Folk Culture.
2 The Mass Media: History, Practices, Values:-Functions of the Mass Media, theories of the Press/Media: Journalism, Cinema, Radio, television, The Recorded Music Industry, Book Publishing, Folk and Traditional Media, Advertising and Public Relations.
3 Psychology and Sociology of Media Audiences:-Communication and the Social Sciences, Media Audiences, The Audience as ‘Market’, Psychology of Audiences, The ‘Mass’ Audience, The Public and Public Opinion, Public Opinion Surveys, Mass Media and Politics, Persuasion and Propaganda, Audience Measurement: The ‘Ratings’ Game, Audience Surveys.
4 Mass Communication and Society: Uses, Effects, Representations:-The Meaning of ‘Effects’, Theories of Media Effects and Media Uses, Effects of Media on Education, The Mass Media and the Indian Family, Children and the Media, Representations of Women in the Mass Media, Women in the Media Professions, Need for Audience Studies, Media and Consumerism, Violence in the Media and Violence in Society.
5 Mass Media, Culture and Development:-The Cultural Context of Development, Development Communication, ‘Modernization’ Models of Development Communication, Dependency/Structuralist Models,’Alternative’ Approaches to Development, Revival of ‘Modernization’ Models, ICT, the Internet and Mobile Telephony for Development, The Need for National and International Regulations, Media, Development and Social Change: The Indian Experience, Broadcasting as Public Service, Mahatma Gandhi: The Communicator, Role of TV in Promoting Literacy and Social Change, SITE, Kheda Communications Project, Radio Rural Forums, Media and Family Planning, Traditional Media and Development, The Press and Development, Voluntary Agencies.
6 Information Technology, Telecommunications and the Internet:-From Stand-Alone Technologies to ‘Convergence’, History of Information Technology in India, New Computer Policy (1984), The Private Phone STD/ISD Booth Phenomenon, National Telecommunications Policy (1994), Regulating Telecommunications, Information Technologies: Developments in India, The Information Revolution, The ‘Information Superhighway’, The Internet in India, The Internet, Civil Society and Social Movements, Family and Social Networks, Globalisation, E-Commerce, E-Banking and E-Governance, National Task Force on Information Technology, Mobile Telephony, Serving the Urban and Rural Poor, Social and Cultural Implications, The Gaming Industry, Online Gambling Indusrty, InfoWars, Hate Speech.
7 Mass Media, Intellectual Property Rights and the Public Domain:-IPR:An Historical Perspective, India’s Copyright Act, The Meaning of ‘Copyright’, Adaptations and Derivative Works, Indian Broadcasting, Rights of Broadcasters, Cable and Satellite Broadcasting, Doctrine of Fair Use, Home-Taping, Rentals, Piracy, Conclusions.