This program of IIBM Institute offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After Digital Marketing Program, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
Fundamental Reasons for growing demand of Digital Marketing Courses:
Digital media user adoption growth: There’s an explosion in terms of number of people joining various digital media such as Facebook, LinkedIn. According to Internet World Stats, over 40% of world’s population (i.e. 3.3 billion people) today has Internet connection. It was less than 1% in 1995. Moreover, the amount of time spent on digital media is also growing. Interestingly, around 50% of this Internet user base is from Asia. Internet Users in the World By Regions November 2015
Digital marketing spend growth: According to a report by Group, digital advertising will account for 12.7% of all ad spending in 2016. In 2015, digital advertising accounted for 9.9% of total advertising budget.
Talent gap for skilled digital marketing professionals: Given the evolving nature of this medium and industry, academic institutions can’t take care of digital marketing skill building needs. This has created an ever-increasing gap between demand and supply of skilled digital marketing people at entry-level positions.
Rate of change in digital marketing industry: Since digital media channels change so often, there’s a constant need of skill up gradation for people who are already into this industry.
Growth of Internet-based businesses: Due to lower entry barrier, Internet-based startups are exploding globally. This has placed additional pressure to produce digital marketing talent.
Benefits of a Digital Marketing Course based on the Profile:
• Marketing Professional
• Sales Professional
• Entrepreneur or Business Owner
• IT Professional