Surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice and that is Digital Marketing.
Digital Marketing is The Future and We Cannot Deny This Fact
Look at These Mind-Blowing Stats:
India has about 450 million Internet users (as per IAMAI), which are almost 30 to 40% of the total Indian population. This number will reach its level best in 2018 with the easy and cost effective availability of networks in both urban and rural India.
Look at how JIO is penetrating the market while Airtel is bringing down costs. Observe how high-speed broadband like Act Fibre, Cherrinet are slowly taking over market shares. Do you remember the last time you focused on those newspapers advertisements or those TV advertisements without switching channels? Well, there is a radical shift in how people consume information. Today, people consume more content on mobile phones and laptops.
Here’s a list of the various digital marketing positions available for those seeking a career in this arena:
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
You’ll be in high demand
No matter what field of business you are in, marketing is going to be the true winner. Yes, product development is important but if you don’t understand your customers’ needs and communicate them the benefits of your product, how will you sell it? Marketing and sales are the only functions within a business that provide instantaneous measurable ROI.www.iibmindia.in
85 per cent marketers are tracking revenues generated through digital marketing with 50 per cent of them reporting that e-Marketing activities are contributing more than 10 per cent of their revenues. This just goes to show the growing influence of digital marketing. Things were different a few years back, when businesses were busy building breakthrough products. Today, product development has become easier and faster with outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities.