By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Debating over whether to change career direction or what to study next? You might want to discover the four big digital marketing benefits first. They’re good, we promise.

  • EAGERNESS TO LEARN

The digital marketing industry is both fast growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires passion and a desire to succeed.

  • STAY UPDATED

You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.

HERE’S SOME RECOMMENDATIONS ON WEBSITES TO GET STARTED –

SEO – Moz, Distilled, SEOGadget, Search Engine Land

PPC – PPC Hero, Search Engine Land

Social Media – Social Media Examiner, Social Media Today

Content – Hubspot

  • NETWORKING

Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.

Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.

  • PERSONAL PROJECTS

Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business.www.iibmindia.in

Every digital marketer should have personal projects to test out theories, try their hand at multiple disciplines (SEO, PPC, Social Media, Content Marketing etc.) and be able to take accountability for the success or failure of a project.

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