HOW TO ANSWER SOCIAL MEDIA MARKETING QUESTIONS DURING AN INTERVIEW

Social Media Marketing is a well-established field despite its relative youth. Over the past decade, social media has evolved from a fun diversion into serious business. Whether you’re a start-up or the President, you’re probably using some form of social media today.

Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. And, of course, that means a specialized skill set.

We’ve put together a list of interview questions that you are likely to encounter if you are interviewing for a social media marketing position.

Importance of Social Media

Ans: Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

What are the social media success tracking tools?

Ans: It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:www.iibmindia.in

 

Google Analytics

To measure how much traffic is being directed to your website from different social media channels.

Quality and relevancy of content

By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.

Observe the conversations about your company

The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.

How does social media benefit a business?

Ans.Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.

Describe the process you use to create a social media calendar?

Ans.This question is designed to help sort social media enthusiasts from social media managers. Be sure you understand and can describe a variety of social media marketing best practices.www.iibmindia.in