Digital Marketing is a field offering new scope and challenges. We know your eagerness to get onto the online marketing band-wagon. And, you are all set to attend a Digital Marketing Interview.

But you have no clue regarding the kind of questions you will face. Cast off your worries. We offer a list of digital marketing interview questions. We provide the answers too. These questions are for both freshers and the experienced.  www.iibmindia.in

Read them through to be all set to face the digital marketing interview.

What is SEO?

SEO stands for Search Engine Optimisation. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.

How important are keywords from the online marketing perspective?

Keywords determine how to drive organic traffic. Keyword research helps in optimising the structure and content of the website. By including the right keywords in website’s URL, Meta descriptions, title tags and website content one can ensure a higher ranking of the web page. But it isn’t just about SEO. Keyword research forms the basis of all digital marketing strategies. www.iibmindia.in

To what extent does Google Ad Word help in Digital marketing?

 Google Ad words is an advertising system that works on the Pay per click model. Here the marketers bid for advert spots that appear on Google search engine. These ads include a link to the landing page of the website. This platform has enabled even small business owners to advertise their products to a targeted set of audience.

Describe what is on-page and off-page optimisation?

 On page optimisation makes websites stand out in search engine rankings. On-page, optimisation is changes done on a live web page.

Off-page optimisation is changes done to a website offline. These changes result in positive search engine rankings.