PPC Basics : Introduction to PPC Ad, Search Engine Advertising, Entities Involved in PPC Advertising, Workflow of a PPC Ad, History of PPC, Properties of a Compelling PPC Ad, General Formula for Calculating PPC, Advantages of PPC.
PPC Terminology: Ad group, Ad Network, Ad Position, Ad Rank, Call-To-Action (CTA), Campaign, Click-Through-Rate (CTR), Conversion, Conversion Rate, Cost Per Action, Cost Per Click (CPC), Cost Per Mille (CPM), Destination URL, Display URL, Geo-targeting, Impression, Keyword, Landing Page, Negative Keywords, PPC Bid, Prospect, Quality Score, Search Engine Result Page (SERP), Split Testing.
Create Keyword List: Categorizing the Keywords, Building a Keyword List, Keyword Research Tools, Keyword Match Types, Negative Keywords.
Setting Target Locat Ion & Language: Geographic Location of Users, Demographics of Users, Language.
Writing A Killer PPC Ad: Creating a PPC Ad, Market and Audience Research, Keyword Research, Build Pay-Per-Click Ad, Build Landing Pages, Track, Measure, and Report, Optimize the Ad, Elements of a PPC Ad, Creating a PPC Ad Using Google AdWords.
Landing Pages: Types of Landing Pages, Testing the Landing Page, Elements of an Effective Landing Page.
Bidding: PPC Bidding, Factors that Affect Bidding, What to Bid For?, Pricing Strategies, Factors to Confirm Before Bidding.
Measuring Results, Ppc Ad On Google, Yahoo! And Bing Search Marketing, Facebook Ads.